The Unforgettable Story


Inspired by a TRUE STORY.

Matty T  was involved in a severe snowboarding accident on February 7th, 2010.

He was taken off the mountain by helicopter.

Matt went off a giant ramp at Big Boulder Park in Pennsylvania.

His helmet shattered in pieces from a high jump in the park trail.

 snowboarding helmet

Doctors told his family he might not make it through the night. 

The morning of February 8th, 2010 he was escorted to his car to go home to his family. 

"Almost losing my life snowboarding on the mountain that day made me realize how lucky I was to be alive." - Matthew Taulane

 snowboarding accident

 A message from Matty T.

"HUG and KISS who you love. Share your feelings with those truly care for you. Protect your heart with all your might. Fight with every last bit you have in you. NO TIME 2 WASTE. KEEP MOVIN."

"I created 1R.Forward®️ to share a personal story of my snowboarding accident that occurred in 2010 on February 7th. I want to share my story with you and to express my perspective on how important it is to LOVE YOURSELF and ENJOY YOUR LIFE while you have the time. I wear my own brand everyday to remind myself there is one route in life to KEEP MOVIN and that is FORWARD. "

"You never know when your time will come so while you can, with all my support, BE A POSITIVE PERSON AND BE YOURSELF!"


- Matty T. | CEO